AT&T sues Verizon over 3G ads |
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AT&T sues Verizon over 3G ads
AT&T filed suit Tuesday against Verizon Wireless, seeking a restraining order, injunction and unspecified financial damages over a high-profile ad campaign in which Verizon uses maps to compare the 3G wireless coverage of the two companies.
This is the same campaign that stirred a heated discussion among TechFlash readers last month.
"In one of the television advertisements and at least one radio advertisement, Verizon falsely claimed that AT&T customers were 'out of touch' where AT&T '3G' coverage is not available," AT&T says in the suit. "Moreover, in both television advertisements and in print advertisements, Verizon displayed a "3G" coverage map attributed to AT&T with large swaths of white or blank areas (or no coverage) to bolster its misleading message that customers with AT&T service are 'out of touch' in large parts of the United States."
In essence, AT&T says Verizon's 3G coverage maps create the erroneous impression that AT&T customers have no coverage of any sort in those parts of the country. The suit says that Verizon made changes in response to AT&T's request to stop running the ads, but AT&T doesn't believe those changes solved the problem.
Read the full complaint here: PDF, 18 pages.
(Via Engadget)
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