Cooking up new recipe mashups with BigOven's open platform |
Register here for our next TechFlash Live networking event, March 23, featuring an expert panel discussing the future of online advertising.
Cooking up new recipe mashups with BigOven's open platform
It is going to get a heck of a lot easier to cook up online recipe services thanks to a decision from BigOven. The Seattle startup has opened up its platform to outside developers, the first online cooking site to do so, said founder Steve Murch. As part of the offering, developers can now incorporate BigOven's 170,000 recipes and tens of thousands of reviews and photos into their own services.
"We’ve made a decision that the best way to have BigOven everywhere is to offer up Recipes in the Cloud and work with developers in getting this great content to new devices," he said.
Murch anticipates developers taking advantage of the content to create new cooking applications for Android, iPhone, Blackberry and Windows Mobile devices as well as new food-related mashups with Twitter and Facebook. Murch also sees the content possibly being used to develop applications for kitchen-related touchscreen computer systems.
Developers can sign up for the API for free here, though a license fee will apply for commercial applications.
BigOven has been on a roll lately. The online food and recipe site now has 600,000 registered users, with about 1,000 new sign ups every day. Meanwhile, the company's iPhone app has been downloaded more than two million times.
Murch, a former Expedia executive who previously founded VacationSpot.com, said the company is profitable. And he noted earlier this year that the company was gaining momentum in part due to the bad economy, which was forcing more Americans to consider cooking at home.
About John Cook
John Cook is co-founder and executive editor of TechFlash. He has been covering the technology beat for nearly a decade, writing about startups, entrepreneurs and venture capital, most recently serving as a reporter/blogger at the Seattle Post-Intelligencer.
READ FULL BIOGRAPHYRecent Sponsor Posts
Seattle University Software Engineering
Chinwe Okeke (MSE’08) pursued her graduate degree while working as a developer and technical analyst for the Boeing Company. She picked the SU-MSE program for small class sizes and real world learning opportunities offered through the academic service-learning and capstone projects.
The MSE program at Seattle University is geared for working professionals with classes offered in the evenings. The program builds upon the computing experience of its students and offers courses in a variety of technical and management areas of software engineering, with an emphasis on teamwork and a disciplined approach to problem solving.
Marchex is one of Seattle’s largest ad technology companies with 300+ employees providing call and click based performance marketing products, and managing over $100m in ad budget for tens of thousands of advertisers. Our customers range from local businesses to the Fortune 500.
Our talented and creative product engineering group is hiring.
If you are an innovative software design engineer interested in solving difficult problems at scale, across a wide array of technologies from Lucene to Hadoop to Asterisk and SIP then we’d love to hear from you!
Apply now.
Technology Tax Planning – Did You Take The Deduction?
Technology companies require professional advisors who can assist in all aspects of the business. The BDO Technology Practice provides a full range of services tailored to help address the changing needs of domestic and international companies. In addition to core audit and tax services, BDO professionals can assist technology companies with:
· Revenue recognition
· Business combination accounting
· R&D tax credits
· Compensation and benefits
· Business valuations
Backed by 38 national offices and an international network in 110 countries, we have the domestic and global footprint to serve growing technology companies. Contact sphilpott@bdo.com (audit partner), mreeves@bdo.com (audit partner), psmith@bdo.com (tax partner), tzambito@bdovaluation.us.com (valuation), tfiscus@bdo.com, Director, 206.624.2020
Job Listings
- Software Development Engineer - Display Advertising
- Business Services Company
- Director Enterprise Architecture - IT
- Starbucks Coffee Company
- Senior Program Manager - External - 713665
- Microsoft Corporation
- Quality Improvement Specialist
- HCR ManorCare
- Senior Software Development Engineer - eXtreme Computing Group - 708427
- Microsoft Corporation
