Cooking up new recipe mashups with BigOven's open platform |
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Mass High Tech
Cooking up new recipe mashups with BigOven's open platform
It is going to get a heck of a lot easier to cook up online recipe services thanks to a decision from BigOven. The Seattle startup has opened up its platform to outside developers, the first online cooking site to do so, said founder Steve Murch. As part of the offering, developers can now incorporate BigOven's 170,000 recipes and tens of thousands of reviews and photos into their own services.
"We’ve made a decision that the best way to have BigOven everywhere is to offer up Recipes in the Cloud and work with developers in getting this great content to new devices," he said.
Murch anticipates developers taking advantage of the content to create new cooking applications for Android, iPhone, Blackberry and Windows Mobile devices as well as new food-related mashups with Twitter and Facebook. Murch also sees the content possibly being used to develop applications for kitchen-related touchscreen computer systems.
Developers can sign up for the API for free here, though a license fee will apply for commercial applications.
BigOven has been on a roll lately. The online food and recipe site now has 600,000 registered users, with about 1,000 new sign ups every day. Meanwhile, the company's iPhone app has been downloaded more than two million times.
Murch, a former Expedia executive who previously founded VacationSpot.com, said the company is profitable. And he noted earlier this year that the company was gaining momentum in part due to the bad economy, which was forcing more Americans to consider cooking at home.
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