Paul Allen-backed online ad startup Bizo raises $6 million |
Connect with TechFlash on our Facebook page for all the latest technology news headlines and commentary, plus information and access to special events, photos from events, promotions and more.
Today On Techflash
- Zillow, tech groups join companies heading to the White House
- One reporter joins TechFlash, and another takes vacation
- Fannie Mae expands online sales
- More turmoil for Yahoo: Chairman steps down
- TechNet study: Washington third in 'app economy' jobs
- Check out this app: Executives list the ones they use most
- Check out this app: Executives list the ones they use most
- Microsoft co-founder Paul Allen 2011's most generous living donor
- Keiretsu Forum NW invested $24 million in 36 startups in 2011
- Top Congressional stock picks: Microsoft beats Apple
- What women really want (online): MoonTango aims to deliver
- Renters, buyers (and lookers) continue to flock to Zillow
- Keiretsu Forum NW invested $24 million in 36 startups in 2011
- 'Fast Pitch Forum' to debut May 27 with some familiar names
- TechNet study: Washington third in 'app economy' jobs
- First a deal with Verizon; now Coinstar buys a competitor
- Coinstar, Redbox and Verizon: Here's what they aren't saying
- Buuteeq rounds up $3.5M to help hotels 'put heads in beds'
Mass High Tech
Paul Allen-backed online ad startup Bizo raises $6 million
Bizo, which is creating a business-to-business display advertising network, has scored $6 million in venture funding from Bessemer Venture Partners, Venrock, Ascent and Paul Allen's Vulcan Ventures. The San Francisco startup -- recently chosen as a finalist for Amazon.com's Web Services Startup Challenge -- has developed technology that allows advertisers to target their online messages to specific business audiences based on industry, size of company, seniority and other factors.
There's no shortage of online ad networks operating today. But Bizo believes that its focus on the business community will help it stand out from the competition, preventing "garbage ads" from reaching the high-value set of business customers.
"In a nutshell, as you go to your favorite sites across the web, you won't see any more or fewer ads because of Bizo, but the ads you do see will be more valuable and relevant for your day-to-day life as a business professional," the company notes on its Web site.
Other online ad companies -- such as Seattle-based AdReady and Mpire -- also are trying to deliver more relevant ads to users.
More than 50 clients are using the Bizo service, including American Express, Hoover’s and JPMorgan Chase. Bizo also has more than 300 publishing partners, which on average are earning more than $3 CPMs through the service.
The company spun off from ZoomInfo last year.
John Cook is co-founder of TechFlash. Follow on Twitter @johnhcook.
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
TechFlash Team
Recent Sponsor Posts
Who's creating today's energy efficient buildings? Find out at the BetterBricks Awards, Feb. 16
BetterBricks Awards salute the individuals leading the way for high performance commercial buildings with an emphasis on energy efficiency. Join us as we recognize these standout green building professionals.
Award categories include: Advocate; Architect/Designer; Facility Manager/Operator; and Owner/Developer.
Keynote Speaker: Kevin Kampschroer, Director of U.S. GSA's Office of Federal High Performance Buildings. Kevin leads the U.S. General Services Administration's efforts in building sustainability and accelerating industry adoption of sustainable principles across all aspects of a building's life.
Register here by February 10!
If you are interested in buying a table, email Monica Alquist or call her at 206-876-5404.
The Triple Door Presents: The Atomic Bombshells "J'ADORE!: A Burlesque Valentine"
Seattle's reigning Burlesque super-troupe delivers a gorgeous and glittering VALENTINE featuring some of the Bombshells' most exhilarating acts to date. J'Adore! promises to celebrate l'amour with good humor, style, and a healthy dose of dazzle! Bring a friend, a lover, a family member, or a secret crush, and celebrate with the Valentine's Burlesque spectacular that will leave you shouting: "J'ADORE......The Atomic Bombshells!" The incomparable Jasper McCann emcees with high style and charm.
Please visit www.thetripledoor.net for a full schedule of future performances.
The Triple Door Presents: Bob Mould – See A Little Light: An Evening of Reading and Music
"Bob Mould. Those two words are synonymous with integrity. From Husker Du in the last century to right at this moment, Bob is the real deal, writing and playing music for music's sake. He's a great songwriter and performer. I have been a fan of Bob's for thirty years now with no end in sight." -Henry Rollins
Please visit www.thetripledoor.net for a full schedule of future performances.
Why Choose BDO for your SOC (previously SAS 70) Reports?
BDO’s experience in providing attestation services (SAS 70/SSAE 16, AT 101, AT 201, AT 601, etc.) to a broad range of industries, and our team of skilled professionals distinctly qualifies us to serve as your company’s Service Auditor. By leveraging the BDO global network of control specialists, we are poised to provide global services in more than 1,000 offices and across 119 countries. Many organizations find that investing in reports on controls may result in benefits, including:
• Increased client confidence
• Improved competitive advantage
• Minimization of frequent audits
• Streamlined business processes and controls
• Enhanced risk management
For detailed information contact Paul Martini at pmartini@bdo.com.
