Want fries with that wi-fi? McDonald's offers free wireless |
Connect with TechFlash on our Facebook page for all the latest technology news headlines and commentary, plus information and access to special events, photos from events, promotions and more.
Call it McWi-Fi.
McDonald's -- the fast-food chain known for the Big Mac and Chicken McNuggets -- today announced that it plans to start offering free wireless Internet service at about 11,000 of its 14,000 U.S. locations beginning next month, according to a story in The Wall Street Journal. "We're becoming a destination and free wi-fi just naturally fits," McDonald's Chief Information Officer David Grooms told the Journal.
McDonald's operates more than two dozen locations throughout the Seattle area, and its decision to drop a $2.95 fee on wireless Internet access certainly will be greeted warmly by those looking for a place to easily connect to the Internet.
The move also will be closely watched by another major retailing powerhouse: Starbucks Coffee.
McDonald's has been aggressively targeting the market of the Seattle-based coffee chain over the past year, launching its own line of McCafe coffee drinks. The latest free Wi-Fi initiative could be seen as bigger assault on Starbucks.
Starbucks offers Wi-Fi at its locations. However, the cost structure is not the most intuitive. The service is free for those Starbucks customers who register a Starbucks Card and use it at least once a month. It is also free for AT&T's DSL customers. For everyone else, it costs $3.99 for a two hour period.
McDonald's said it will offer unlimited Internet access to customers. So next time you are stuck without a Wi-Fi connection, you may need only follow the path to the golden arches.
Seattle has no shortage of free Wi-Fi hotspots, and some of our favorites are the small independent coffee shops dotted around the city. However, we do still occasionally struggle to find a reliable connection.
Where do you prefer to go for your wireless Internet needs: Starbucks, McDonald's or the independent coffee shop?
John Cook is co-founder of TechFlash. Follow on Twitter @johnhcook.
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.