Apple iPad tablet unveiled |
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Apple iPad tablet unveiled
Apple took the wraps off its "latest creation" today. The new tablet computer, called the iPad, looks pretty slick, based on the images coming out of the company's event. Apple CEO Steve Jobs walked the assembled media crowd through its features, which include email, web browsing, photos, iTunes, video, games, and digital books.
The iPad has a very iPhone-like look and interface. It's touchscreen and can run all the apps from the Apple App Store, according to Apple. And as expected, the tablet is designed for reading electronic books. It comes equipped with an iBook app and bookstore, and Apple is working with big publishing houses including Penguin and Simon & Schuster to make titles available for the device.
The multi-function Apple tablet clearly represents a big competitive threat to Amazon's Kindle and other dedicated electronic book readers. Many are calling it the ultimate "Kindle Killer." Jobs at the event is quoted as saying that "Amazon did a great job with their reader and we’re standing on their shoulders here.”
More on the iPad specs: 9.7-inch, LED-backlit display; half an inch thick and 1.5 pounds; full-size soft keyboard; powered by A4, Apple’s "next-generation system-on-a-chip"; battery life of up to 10 hours.
Jobs said the company had "very aggressive" goals for keeping down the cost. The iPad will start at $499 for 16GB, $599 for 32GB and 64GB for $699. Models with 3G wireless capability will cost an extra $130, plus the cost of an AT&T service plan.
Here's the full Apple press release.
In the days leading up to the iPad announcement, Amazon made some very Apple-esque moves, announcing a better revenue split for authors and publishers on its Kindle digital platform and opening the Kindle to app developers. Will it be enough to keep up with the iPad?
RELATED STORY: "Is Apple's iPad a Kindle Killer? A side-by-side comparison"
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