Seattle's PopCap Games raised more than $75,000 for earthquake-stricken Haiti by donating all online game sales from last Saturday to relief efforts.

With Google expected to push deeper into the online real estate category, Inman News takes a close look at the search titan's new comparison ads for the mortgage business. The service -- which competes with Zillow.com's mortgage marketplace -- allows home shoppers to compare offers from mortgage lenders.

Barton

Speaking of online real estate, Zillow.com CEO Rich Barton had some choice comments in a piece in The New York Times titled "For Many Start-Ups, A Spot on Nasdaq is No Longer the Goal." In the story, Barton said that "IPO has become a bad word in the Valley." And he continued: "What young entrepreneurs who sell their companies don’t realize when they take the money is that it’s probably not the best path to create a company that your grandkids are going to know,” said Mr. Barton. “It’s selling out.” Sounds like more evidence that Barton isn't too interested in taking the M&A path with Zillow, something I wrote about on Sunday.

Adometry, a Kirkland startup which attempts to help advertisers better measure the effectiveness of display advertising campaigns, said that Goodway Group plans to use its Veracity technology to optimize online ad campaigns. Goodway Group is an 80-year-old marketing services company based in Jenkintown, Penn.

Redmond-based Noetix Corp. said that the Social Security Administration will use its software to automatically handle "conversions and database re-mappings required with new Oracle applications releases."

Winshuttle, which makes SAP data upload tools, said that its sales grew 48 percent last year as the company added 173 new customers including Bose, Dow Chemical, Kern AG and others. "Our growing momentum throughout 2009 is proof that even in the most challenging economic environment, there’s always a great market for ‘must-have’ products – those that help companies save time and money,” said CEO Lewis Carpenter in a statement. The company didn't release specific revenue numbers.

Headline of the day comes via Fred Wilson of A VC: "The Tug of War Between M&A and VC"