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New Firefox add-on from Amazon adds products to web search
Amazon is putting out a new Firefox add-on called AmazonAssist that lets people doing web searches to find related products on the Amazon.com website at the same time. Once installed, AmazonAssist shows up in a panel at the bottom of the web browser window, and presents Amazon.com products that match a person's search terms. Amazon is putting out this new search tool at at a time when Google and Microsoft Bing are beefing up their ecommerce profile with new shopping features.
According to Amazon, the AmazonAssist tool is "compatible with major search engines and shopping websites" and "pulls the latest pricing, review ratings, availability and other product information from Amazon.com in real time." Here's more from the FAQ page. One important note: AmazonAssist collects information from websites you visit "in order to improve your search experience."
Amazon is rolling out the new tool at a time when Google and Microsoft are positioning themselves more and more like shopping portals. Google now offers merchants Google Product Search, Google Listing Ads, and Google Sitelinks, while Microsoft has the Bing Cashback program.
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