Tech 'superhero' ActiveTrak raises cash to find stolen laptops |
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Tech 'superhero' ActiveTrak raises cash to find stolen laptops
One of the more compelling presentations at the Angel Oregon investment forum last Friday came from a three year old Portland startup by the name of ActiveTrak, developer of software that tracks the whereabouts of stolen laptops, smartphones and other portable devices. Founder Ken Westin delivered the line of the day when he touted the fact that his company's software had been used to help break up an identity theft ring in San Francisco.
"We are not just a technology company. We are superheroes," said Westin, whose software not only locates stolen computers but takes photos of the thief. Those superhero powers now have translated to the financing market, with ActiveTrak securing a $500,000 term sheet from Protect Cell.
Protect Cell plans to help market the ActiveTrak offering, reselling the service at more than 1,300 wireless retail stores. In a few months, the company plans to roll out a new offering targeting enterprise customers.
ActiveTrak competes against another company with roots in the Pacific Northwest. Vancouver, B.C.-based Absolute Software is the maker of LoJack for Laptops, which also specializes in the recovery of stolen computers. ActiveTrak calls them a "15 year old company with a 15 year old technology."
As Silicon Florist points out, ActiveTrak has received plenty of media attention over the years landing mentions in The Boston Globe, Engadget, Good Morning America and other media outlets. Here's a look at how the technology was used to recover a stolen laptop at a Portland school.
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