Appature CEO Kabir Shahani didn't have to take on venture capital financing, since the startup company he co-founded with Chris Hahn in 2007 turned a profit five months after it was started. But Shahani and Hahn still decided it was the right decision to move out of bootstrap mode after three years in business, pulling in $3.5 million from Madrona Venture Group and Ignition Partners last December. Shahani and Hahn talked about that decision as well as the importance of forming a startup culture at the Lunch 2.0 event last night at Cooley Godward Kronish's offices in downtown Seattle. Here's the video of Shahani's talk, with the VC discussion starting at minute 4:15.

And here's what Hahn had to say about forming a startup culture, particularly why he likes swearing in the office.