Finger puppets ask for viral videos to promote Office 2010 |
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Finger puppets ask for viral videos to promote Office 2010
In the annals of marketing, I am not quite sure where finger puppets rank. But that's the tactic Microsoft and the Greater Seattle Chamber of Commerce have employed to promote a new video contest which is open to small businesses in the state of Washington. Here's the video -- direct from "cuticle hell."
Yes, that's slightly odd. But there's real money on the line, with Microsoft and the Greater Seattle Chamber pledging $10,000 to the small business that creates the best viral video which promotes use of Office 2010.
"Videos can demonstrate your favorite feature of Office 2010, show how Office 2010 improves your productivity, or explain how Office products helped you launch your business," according to the rules. "Submissions will be judged on five criteria: originality, creativity, concept, information, and overall presentation."
Videos must be between 30 seconds and 2 minutes. In addition to the $10,000, Microsoft and the Seattle Chamber plan to give $1,000 to the best foreign language video as well as the best video created by a woman-owned business.
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