Has Paul Allen's Evri been sold? That's the word from ReadWriteWeb, which cites a "reliable source" this morning who says the Seattle startup has been purchased by an undisclosed buyer. However, a spokesman for Evri tells TechFlash that the report is "completely wrong" and "very much off base." Evri does have an announcement slated for this morning, but Evri's Chris Barrows says that is not as major as an acquisition.

He declined to provide details about the upcoming news, which is slated to hit around 9 a.m. (We will update when we get more details).

Update: "Evri buys Radar Networks"

Evri -- which employs about 30 people -- helps online publishers like The Washington Post and Hearst deliver recommended stories to readers.

Evri cut about 25 percent of its staff last March, and then in July tapped technology executive Will Hunsinger (former CEO of Adeze and former VP at Gap Online) as CEO. It has raised about $8 million from Vulcan.

In recent months, the company has been inking deals with major online publishers. For example, the company's technology was recently installed on the Yahoo Sports NFL team pages, showcasing related information about teams and players.

The company says the technology categorizes information without "human editorial intervention."