How the Internet is changing Americans' news habits |
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How the Internet is changing Americans' news habits
As you can probably imagine, we've been fascinated over the years with the way the Internet is transforming media. In fact, just in the past day, TechFlash co-founder Todd Bishop and guest author David Schneiderman have offered their own interesting experiences on how things have changed.
Now, comes a fascinating study from the Pew Internet & American Life Project which spells out in great detail how Americans' news consumption habits are changing. The authors of the study write that news has become "omnipresent" and people's "relationship to news is becoming portable, personalized and participatory."
Readers of TechFlash are probably well aware of these changes, long ago making the switch to the world described in the report. Nonetheless, the results are extremely interesting for news junkies like us.
Here are just some of the findings:
-- 33 percent of cell phone users access news on their devices.
-- 28 percent of Internet users have customized their home pages to include news from a variety of sources on topics of particular interest.
-- 61 percent of Americans get some of their news online, more than radio (54 percent) and newspapers (50 percent).
--92 percent of Americans get their news from multiple platforms.
-- 57 percent of Americans say they rely on two to five Web sites for their online news.
--75 percent of online news consumers get news forwarded through email or social networking sites.
--51 percent of users of social networking sites say they get news items from people they follow, while 23 percent of this group follow news organizations or individual journalists.
--37 percent of Internet users say they have contributed to a news piece, either commenting (25 percent), posting a link on a social networking site (17 percent), tagging the content (11 percent), creating news content (9 percent) or Tweeting news (3 percent).
Here's how the authors explain what is going on:
To a great extent, people’s experience of news, especially on the internet, is becoming a shared social experience as people swap links in emails, post news stories on their social networking site feeds, highlight news stories in their Tweets, and haggle over the meaning of events in discussion threads.
Full report here:
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