Survey: iPad already matches Kindle in consumer awareness |
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Survey: iPad already matches Kindle in consumer awareness
Another sign that Apple's forthcoming iPad tablet will be a formidable rival for Amazon's Kindle: a new comScore survey finds that people are equally aware of iPad and Kindle and are slightly more inclined to buy an iPad within the next three months.
Kindle has dominated the early market for electronic books, but comScore finds that the e-reader/tablet market is still wide open — leaving plenty of room for competition.
The survey found that an equal number — 65 percent — of respondents were aware of iPad and Kindle. Some 15 percent of those surveyed said they said have "seriously considered" buying an iPad within the next three months, compared to 14 percent who answered the same for Kindle.
Amazon Kindle was first in current device ownership at 6 percent of all internet users, followed by Sony Reader at 4 percent, leaving plenty of wide open space for the iPad.
More on the survey results here.
Along with developing its own lineup of e-readers, Amazon is also readying a free Kindle app for iPad.
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