Amazon seeks Unpay trademark |
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Amazon seeks Unpay trademark
Is ecommerce giant Amazon.com making plans for a new refund feature? In a filing this month, Amazon is seeking to trademark the term "Unpay" under the category of "Financial services; credit card services; debit card services; charge card services; clearing and reconciling financial transactions via a global computer network."
Amazon previously had an Unpay feature but I can't find any recent mention of it. The last reference I can find is in a 2001 press release about the now-defunct Amazon Honor System for donating money to websites: "Customers can also take advantage of a full and unconditional money-back guarantee up to 30 days after payment by using Amazon.com's innovative Unpay feature, which provides no-questions-asked refunds."
Amazon spokeswoman Mary Osako didn't respond to a request for information.
It's not clear what Amazon has in mind for Unpay. Amazon has been experimenting with new pay features lately, including PayPhrase, which lets shoppers set up a shortcut phrase for their preferred payment and shipping information on Amazon.
Stay tuned.
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