AdReady raises more cash |
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Mass High Tech
AdReady raises more cash
AdReady, the Seattle online advertising startup, has landed an additional $5.3 million in financing, according to a filing with the Securities and Exchange Commission. The new money comes five months after former aQuantive executive Karl Siebrecht took over the reins as CEO.
We've got emails into the executive team at AdReady, and we will update the post when more details emerge.
The company has a high-profile group of investors and board members, which includes Madrona Venture Group, Khosla Ventures and Bain Capital.
Also listed in the filing as a directors are Steve Singh, the CEO of Concur Technologies, and Jason Kilar, the CEO of Hulu. Singh's involvement is news to me, and his bio is not included on the AdReady Web site like the other directors.
The company -- founded in 2006 by former Classmates.com executive Aaron Finn -- has developed a technology to allow online advertisers to easily set up and manage display ad campaigns on publisher's Web sites. Its publishing customers include The New York Times, The Atlanta Journal Constitution, msnbc.com and others.
The company previously raised a $10 million funding round in late 2007, with total funding prior to the most recent round standing at $12 million.
Stay tuned for more details.
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