Stats: The iPad's first weekend |
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Stats: The iPad's first weekend
Apple sold more than 300,000 iPads in the U.S. as of midnight Saturday, the first day of availability, according to a news release issued by the company this morning. The number includes pre-orders.
Direct comparisons are tough, given all the variables (market size, pricing, etc.), but the result seems to stack up reasonably well against past Apple launches. In June 2007, Apple sold 270,000 original iPhones in the U.S. (PDF) in the first 30 hours of availability. The iPhone 3G, launched in more than 20 countries in July 2008, sold more than 1 million units in its first weekend.
As ZDNet's Larry Dignan notes, the enthusiasm may have been dampened by the holiday weekend, and the fact that the versions with 3G connectivity (as opposed to units with just wifi) aren't yet available. Speaking of wifi, weak reception appears to be a problem for some early users, as TechCrunch reports.
One big question is what niche the iPad will fill among existing devices. So how are people using it? Over the weekend, one favorite activity was media consumption, of course, in various forms. The top free iPad app in the iTunes store, as of this morning, was Apple's iBooks, followed by the ABC Player and Netflix.
By comparison, Amazon.com's Kindle app for iPad stands at No. 31 on the free apps list as of this morning. That gets to another question raised by the iPad -- whether Amazon can make the device a good channel for Kindle digital book downloads, blunting Apple's emergence as a competitive threat. Apple said in its news release that iPad users downloaded 250,000 books from its own iBookstore on the first day of availability.
"The entry of Apple into the e-book market marks the first significant challenge to Amazon’s dominant position in the market, and limits Amazon’s ability to unilaterally set e-book prices below cost," write analysts for Lazard Capital Markets in a note to clients this morning, referring to the new "agency" model influencing e-book prices.
At the same time, people were clearly gearing up over the weekend to try out their iPads during the work week, with Apple's Pages, Numbers, and Keynote topping the list of popular paid iPad apps ($9.99 each).
Video games are also big on the device, with the Lazard Capital analysts estimating that games made up about 30 percent of the available iPad apps as of Sunday evening.
Previously: Can Amazon turn the iPad into a Kindle book store? ... and On the Street: Why did you buy an iPad?
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