The Daily debuts U. District blog with Next Door Media network |
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Next Door Media, the community blogging network known for My Ballard, PhinneyWood, Fremont Universe and several other neighborhood news sites, this week added a ninth blog to its stable, but this one is different.
The Daily, the University of Washington's student newspaper, will be running U District Daily as a means of expanding coverage to the surrounding neighborhood and trying its hand at community blogging.
The arrangement with Next Door Media "allows student journalists from The Daily to develop the new media skills they need to be competitive," said Kristin Mills, publisher of The Daily, in an announcement of the partnership. "It provides a real business model that allows for enterprise in our student advertising and marketing department. Plus, we have an opportunity to serve our community with real-time information.”
Christian Caple, an editor with the paper, will author the site. The Daily's ad staff will sell neighborhood ads. Next Door Media says it will provide network ad sales, underlying technology and editorial guidance.
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