Drugstore.com expands 'microsite' strategy |
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Drugstore.com expands 'microsite' strategy
Drugstore.com is adding to its growing stable of "microsites" around specific product categories. The Bellevue-based online retailer today DeluxeSalonSupply.com, a supply site for spas and "beauty professionals." It joins other drugstore.com microsites beauty.com, visiondirect.com, sexualwellbeing.com, athisbest.com, thenaturalstore.com and allergysuperstore.com.
The new salon supply site is a business-to-business rather than direct-to-consumer site, signaling a possible new direction for drugstore.com's microsite strategy.
These websites are relatively inexpensive to set up and run on drugstore.com's existing ecommerce and payments platforms. Drugstore sees them as a growth driver. The company recently said strong sales at its beauty.com makeup site helped propel a 20 percent increase in first quarter revenue.
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