InternMatch co-founder Andrew Maguire pitches at Seattle Lunch 2.0.

Seattle Lunch 2.0 introduced a slightly different format today, with three Seattle area startups showing off their online services during 10-minute pitch sessions at the downtown offices of Fenwick & West. The room was packed, the veggie sandwiches were yummy and the discussion enlightening. We were there to capture some of the highlights of the three presenting companies: Evri, Xref.us and InternMatch. Videos of each below.

Xref.us, a Port Townsend startup led by Paul Travis and Paul Shriner, made one thing clear right off the bat. It does not want to build another social networking site. Instead, it wants to make the social networking sites that you use a little better. (Think about the old BASF tagline).

Xref.us plans to do this by allowing users of Facebook, Twitter and other social networking sites time their posts to select times when it is most likely that followers will read the messages. That could be especially valuable for marketers who want to reach out to users during peak times. Travis calls this "timing-based delivery."

"What we have found in research is when people receive a Tweet or a Facebook message as they are on the system, they are significantly more likely to click on that," said Travis. "So we have actually got patent-pending ... technology that delivers messages when we predict that friends -- both groups and individuals -- are going to be online."

As a content creator myself, Evri's news and information aggregation service is always interesting to see. I took video of CEO Will Hunsinger's initial pitch -- where he almost fell off a table and admitted that he didn't know how to use a PC very well. But the most interesting portion of the chat was the Q&A where Hunsinger explained the business model behind Evri. That's embedded below.

Hunsinger noted that the publishing world is changing, and consumers now need a better way to filter news and information which is tailored specifically to their interests. He gave the example of how a music fan could create specialized channels around topics such as Charlie Watts or Mick Jagger or a tennis fan could do the same for Rafael Nadal or The French Open.

Evri does this by ingesting amounts of online news content from about 15,000 sources, then uses natural language processing to build what Hunsinger calls a "massive semantic index of the real time Web."

Based on audience feedback, InternMatch was the most popular startup of the day. (Probably because all of the entrepreneurs in the crowd were looking for ways to find cheap talent, with Napera Networks CEO Todd Hooper echoing that point when he noted that it is kind of a pain in the ass for small companies to find high-quality interns).

InternMatch co-founder and CEO Andrew Maguire said that they want to "perfect the niche," making it easier for both employers and interns to find one another. At this point, InternMatch features about 1,000 intern opportunities in Washington state.