Google amping up video index in advance of its Google TV launch |
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Google may own YouTube, but there's a lot more video than that in the world, and the company is getting serious about building that part of its search index in advance of its planned Google TV launch later this year.
That might have been the most timely piece of information to emerge from the opening session this morning at the SMX Advanced search conference in Seattle. Speaking on the panel, Google software engineer Matt Cutts encouraged the developers and search experts in the audience to make sure that they've submitted a video sitemap if they have videos on their sites, to help the company find the content.
"Video site maps is something that we're probably going to look at a little more closely. If you tell us where your videos are, we will try to index them a little bit harder," Cutts said. "For example, if you think about things like Google TV, coming out in the fall, it's in everybody's interest that all the videos that are on the web be able to be very discoverable and very searchable. If you produce videos and you haven't done a video site map, that is something that I would definitely recommend."
Google announced plans for Google TV in May, partnering with Sony, Logitech and Intel. The first Google TV-enabled set-top boxes and televisions are slated to be available this fall.
Previously: First thoughts on Google TV
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