Big news for the coffee house crowd. Starbucks said today it will offer free, "one click" WiFi at stores nationwide starting July 1. Starbucks currrently offers up to two hours of free WiFi for customers now but requires them to log in with a Starbucks card or with their AT&T account. The new system will be available to anyone.

Starbucks is also partnering with internet search giant Yahoo on a digital network that will launch in the fall and be "unique in its content offerings, allowing customers free unrestricted access to various paid sites and services such as wsj.com, exclusive content and previews, free downloads, local community news and activities, on their laptops, tablets or smart phones."

There is some fine print to the new WiFi system. It will be only be available in Starbucks-owned stores in the U.S., and not in licensed stores, at least initially. (There were 6,736 Starbucks-owned stores and 4,385 licensed stores at last report; I'm trying to get an updated count).

Starbucks CEO Howard Schultz made the announcement at Wired's Disruptive by Design conference.

Update: Wired has a writeup of the Schultz presentation, reporting that the new Starbucks Digital Network will emphasize localized news and information. Starbucks will also be gathering information on users, according to Wired:

Each customer must log-in to Wi-Fi and the Starbucks Digital Network with a unique identifier, so Starbucks won’t only know where you are, but who you are, potentially allowing for targeted messaging to offset cost further. Focus groups have been quite receptive to the free Wi-Fi and local content customers will get in return, says the CEO.

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