Madrona's McAndrews on the future of media and advertising |
Connect with TechFlash on our Facebook page for all the latest technology news headlines and commentary, plus information and access to special events, photos from events, promotions and more.
Today On Techflash
- Paul Allen's Vulcan wants taller South Lake Union buildings
- Apple seen unveiling iPad 3 in first week of March
- Microsoft, Apple speak out on patents amid mobile-technology wars
- What's the most you'll pay for an app? Execs have their limits
- Startup seeks a new start: What's next for EquaShip?
- WTIA announces Industry Achievement Award finalists
- Startup seeks a new start: What's next for EquaShip?
- UW opens New Ventures Facility for startups
- Pioneer Square: a little fiber to go with all that brick
- 'Fast Pitch Forum' to debut May 27 with some familiar names
- What's the most you'll pay for an app? Execs have their limits
- WTIA announces Industry Achievement Award finalists
Mass High Tech
Madrona's McAndrews on the future of media and advertising
McAndrews
We've been curious where former aQuantive CEO Brian McAndrews would be spending his time (and money) since converting to a new role as a venture capitalist at Madrona Venture Group. McAndrews -- who sold aQuantive to Microsoft for $6 billion -- has placed just one bet (that we are aware of) since arriving at the Seattle venture firm last summer. But in an interview with Searchandise -- the Boston area company that McAndrews and Madrona backed in April -- he chats about some of the opportunities he's seeing.
Not surprisingly, McAndrews mentions a number of companies in the online advertising arena. And the types of companies he cites -- including Gowalla, BlueKai, Groupon, Occipital and WildTangent -- sheds some light on where McAndrews thinks things are headed.
The former online ad exec also had some interesting things to say about e-commerce and local advertising.
"Traditional avenues of advertising for local businesses - newspapers, radio, and, to a degree, local television - are struggling, and while there are many new approaches to local advertising, no one has fully cracked the code yet," McAndrews says in part one of the interview.
In terms of local advertising, McAndrews added: "The big breakthrough will be when someone can effectively leverage technology to reach out to local businesses broadly without needing a big sales force and feet on the street."
McAndrews also discusses his views on display advertising and how it is starting to look more like the search advertising business. Part two of the interview can be found here and part three is here.
RELATED: "TechFlash Podcast Episode 7: The Future of the Online ad biz"
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
TechFlash Team
Recent Sponsor Posts
Who's creating today's energy efficient buildings? Find out at the BetterBricks Awards, Feb. 16
BetterBricks Awards salute the individuals leading the way for high performance commercial buildings with an emphasis on energy efficiency. Join us as we recognize these standout green building professionals.
Award categories include: Advocate; Architect/Designer; Facility Manager/Operator; and Owner/Developer.
Keynote Speaker: Kevin Kampschroer, Director of U.S. GSA's Office of Federal High Performance Buildings. Kevin leads the U.S. General Services Administration's efforts in building sustainability and accelerating industry adoption of sustainable principles across all aspects of a building's life.
Register here by February 10!
If you are interested in buying a table, email Monica Alquist or call her at 206-876-5404.
The Triple Door Presents: The Atomic Bombshells "J'ADORE!: A Burlesque Valentine"
Seattle's reigning Burlesque super-troupe delivers a gorgeous and glittering VALENTINE featuring some of the Bombshells' most exhilarating acts to date. J'Adore! promises to celebrate l'amour with good humor, style, and a healthy dose of dazzle! Bring a friend, a lover, a family member, or a secret crush, and celebrate with the Valentine's Burlesque spectacular that will leave you shouting: "J'ADORE......The Atomic Bombshells!" The incomparable Jasper McCann emcees with high style and charm.
Please visit www.thetripledoor.net for a full schedule of future performances.
The Triple Door Presents: Bob Mould – See A Little Light: An Evening of Reading and Music
"Bob Mould. Those two words are synonymous with integrity. From Husker Du in the last century to right at this moment, Bob is the real deal, writing and playing music for music's sake. He's a great songwriter and performer. I have been a fan of Bob's for thirty years now with no end in sight." -Henry Rollins
Please visit www.thetripledoor.net for a full schedule of future performances.
Why Choose BDO for your SOC (previously SAS 70) Reports?
BDO’s experience in providing attestation services (SAS 70/SSAE 16, AT 101, AT 201, AT 601, etc.) to a broad range of industries, and our team of skilled professionals distinctly qualifies us to serve as your company’s Service Auditor. By leveraging the BDO global network of control specialists, we are poised to provide global services in more than 1,000 offices and across 119 countries. Many organizations find that investing in reports on controls may result in benefits, including:
• Increased client confidence
• Improved competitive advantage
• Minimization of frequent audits
• Streamlined business processes and controls
• Enhanced risk management
For detailed information contact Paul Martini at pmartini@bdo.com.
