Gates gives pal Myhrvold biggest book plug in Twitter history |
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This may be the tech industry's equivalent of a Super Bowl ad. Microsoft Chairman Bill Gates just tweeted to his 1.3 million followers about his friend Nathan Myhrvold's cookbook for geeks — a massive firehouse of social media exposure guaranteed to put the title on the map.
Of course, Gates may be the one of the few people with the disposable income to buy the six-volume set, currently selling for $500 on Amazon.com. But Gates is certainly showing the power of Twitter publicity. Perhaps other product plugs are in his future?
Myhrvold, a former Microsoft CTO who now heads patent firm Intellectual Ventures, is self-publishing his book, called "Modernist Cuisine: The Art and Science of Cooking." The 2,400-page work, scheduled for release in December, details "science-inspired techniques for preparing food." It's no ordinary cookbook, deploying centrifuges and other scientific lab equipment in the kitchen.
Gates and Myhrvold have a long history. They worked together at Microsoft, and were co-authors on the book, "The Road Ahead," published in 1995. In recent years, Gates has participated in invention brainstorming sessions at Myhrvold's controversial patent firm Intellectual Ventures.
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