HomeSavvi inks marketing deal with The Seattle Times |
Connect with TechFlash on our Facebook page for all the latest technology news headlines and commentary, plus information and access to special events, photos from events, promotions and more.
Today On Techflash
- Can Microsoft overcome the smartphone app gap?
- Hey recruiters: Here's an R&D lab run by, and for, students
- Microsoft, Apple speak out on patents amid mobile-technology wars
- Apps that waste your time (in a good way): Execs' addictions
- Analyst sees 7-inch iPad in Apple future
- Social bookmarking site Faves.com to shut down
- Hey recruiters: Here's an R&D lab run by, and for, students
- Can Microsoft overcome the smartphone app gap?
- Microsoft co-founder Paul Allen 2011's most generous living donor
- Keiretsu Forum NW invested $24 million in 36 startups in 2011
- Daptiv cuts staff; CEO Franklin departs
- Daptiv is latest tech company to cut jobs
Mass High Tech
HomeSavvi inks marketing deal with The Seattle Times
Bellevue-based HomeSavvi, an online repository of home remodeling tips and professionals, has entered into a long-term strategic partnership with The Seattle Times Company. As part of the deal, The Seattle Times has agreed to boost exposure for the startup through links and other marketing efforts on the Times' network of Web sites. HomeSavvi Chief Executive Villette Nolan called it a "significant" partnership, expanding the company's reach in Western Washington and possibly opening the doors to partnerships with other media companies.
As part of the deal, The Seattle Times will drive traffic to the resource directories and articles at HomeSavvi. The two companies plan to split advertising revenue.
Nolan said that the deal is a win-win for both companies, with HomeSavvi offering compelling content for an important part of the local economy and The Times providing exposure. "We didn't have the juice to market as extensively as The Seattle Times can," said Nolan, adding that the remodeling segment of the U.S. economy is valued at more than $240 billion.
Alan Fisco, senior vice president for sales and marketing at Seattle Times Company, added in a release:
“We are constantly looking to find new and innovative ways to meet the needs of our readers and advertisers, and to enhance our online presence with current and expert information. The quality experience HomeSavvi provides to homeowners who look to remodel, and to remodeling professionals who look to reach those homeowners, will be a great addition for our readers and advertisers.”
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
TechFlash Team
Recent Sponsor Posts
Who's creating today's energy efficient buildings? Find out at the BetterBricks Awards, Feb. 16
BetterBricks Awards salute the individuals leading the way for high performance commercial buildings with an emphasis on energy efficiency. Join us as we recognize these standout green building professionals.
Award categories include: Advocate; Architect/Designer; Facility Manager/Operator; and Owner/Developer.
Keynote Speaker: Kevin Kampschroer, Director of U.S. GSA's Office of Federal High Performance Buildings. Kevin leads the U.S. General Services Administration's efforts in building sustainability and accelerating industry adoption of sustainable principles across all aspects of a building's life.
Register here by February 10!
If you are interested in buying a table, email Monica Alquist or call her at 206-876-5404.
The Triple Door Presents: The Atomic Bombshells "J'ADORE!: A Burlesque Valentine"
Seattle's reigning Burlesque super-troupe delivers a gorgeous and glittering VALENTINE featuring some of the Bombshells' most exhilarating acts to date. J'Adore! promises to celebrate l'amour with good humor, style, and a healthy dose of dazzle! Bring a friend, a lover, a family member, or a secret crush, and celebrate with the Valentine's Burlesque spectacular that will leave you shouting: "J'ADORE......The Atomic Bombshells!" The incomparable Jasper McCann emcees with high style and charm.
Please visit www.thetripledoor.net for a full schedule of future performances.
The Triple Door Presents: Bob Mould – See A Little Light: An Evening of Reading and Music
"Bob Mould. Those two words are synonymous with integrity. From Husker Du in the last century to right at this moment, Bob is the real deal, writing and playing music for music's sake. He's a great songwriter and performer. I have been a fan of Bob's for thirty years now with no end in sight." -Henry Rollins
Please visit www.thetripledoor.net for a full schedule of future performances.
Why Choose BDO for your SOC (previously SAS 70) Reports?
BDO’s experience in providing attestation services (SAS 70/SSAE 16, AT 101, AT 201, AT 601, etc.) to a broad range of industries, and our team of skilled professionals distinctly qualifies us to serve as your company’s Service Auditor. By leveraging the BDO global network of control specialists, we are poised to provide global services in more than 1,000 offices and across 119 countries. Many organizations find that investing in reports on controls may result in benefits, including:
• Increased client confidence
• Improved competitive advantage
• Minimization of frequent audits
• Streamlined business processes and controls
• Enhanced risk management
For detailed information contact Paul Martini at pmartini@bdo.com.
