T-Mobile USA's turnaround plan, summed up in a mere 68 slides |
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One of the slides from T-Mobile USA's investor presentation today.
The CEOs of Deutsche Telekom and its Bellevue-based T-Mobile USA subsidiary detailed their strategy for injecting new life into the U.S. operations during a meeting with investors this morning in New York.
One big piece of news: T-Mobile USA is aiming to add $3 billion to its revenues by 2014. For anyone interested in the nuts and bolts, here's the slide deck that accompanied their presentation: PDF, 68 pages.
Continue reading for some of the highlights:
• The company is betting big on Android smartphones to stem the loss of customers to AT&T (and soon Verizon) because of the iPhone. T-Mobile USA CEO Philipp Humm told investors that 10 percent of departures can be traced to their desire to use the iPhone, according to a Bloomberg News report.
• On the subject of the iPhone, T-Mobile told investors than it's unlikely to sell the Apple device in the near future. See TMONews for more on that topic.
• T-Mobile and Samsung used the occasion to announce the new Galaxy S 4G, running Android 2.2, which they're touting as "the fastest smartphone running on America’s Largest 4G Network." Humm also confirmed plans for a new version of the T-Mobile Sidekick, also running on Android.
• To appeal to people wanting to upgrade from feature phones, the company says it plans to introduce a new smartphone for less than $100 this summer. The company also plans to roll out a $10/month data plan.
• And as part of its role as a "challenger brand," T-Mobile USA will continue to heavily pitch HSPA+ as a 4G network. Here's the speed ranking the company showed investors in an effort to back up its claim.
More coverage: Fierce Wireless, MocoNews.net.
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