Amazon.com’s online name game with Kindle Fire and Silk |
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Amazon.com’s online name game with Kindle Fire and Silk
Amazon CEO Jeff Bezos hopes Kindle Fire will take market share from the iPad. (Portfolio/J.D. Harrison)
Amazon’s big splash with its new Kindle Fire tablet and Silk browser has been accompanied by a massive domain name buy for the Seattle e-commerce giant.
Amazon has registered more than 500 domain names related to Fire and Silk, according to Fusible, which reports the registrations are through MarkMonitor, a brand protection company. Some of the names include SilkSmartphones.com, yourkindlefiredigitallibrary.com and amazonsilkfordroid.com.
Some of the domain names like shoponamazonsilk.com. suggest that Amazon has future plans for the Fire and Silk that could tie into the company’s retail endeavors.
Amazon debuted three new Kindles so far this morning, including the Kindle Fire, to compete with Apple's iPad.
The Fire incorporates a new kind of split browser, called Amazon Silk, which partially lives in Amazon's EC2 cloud and partially lives in the Kindle Fire, says Amazon CEO Jeff Bezos. Amazon Silk will take advantage of the "incredible computational horse power of EC2" to speed up Web browsing, a challenge for most mobile devices.
The Kindle Fire will ship on Nov. 15.
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