Kirkland-based traffic information tech company Inrix has added Bing search to its Windows Phone 7.5 app to give users real-time traffic maps.

With Bing, Inrix says users can enter an address or place of interest and pull up a map showing nearby traffic conditions. The new app also comes with Live Tiles that lets users bookmark often-used maps such as the commute to work or school.

Inrix already powers Ford SYNC traffic and navigation services. Microsoft’s automotive unit provides the underlying technology for Sync, Ford’s in-car communication and entertainment system. Toyota’s Entune in-car technology system includes both Microsoft Bing and Inrix technology.

Audi and Toyota also use Inrix traffic services in their vehicles.

Inrix co-founder and CEO Bryan Mistele is a former Microsoft executive who was general manager of the software giant’s Automotive Group.

Inrix uses crowd-sourced data from more than 30 million connected vehicles and devices, as well as road sensors, accident and incident reports and hundreds of other public and private sources.

"It's like having your own personal traffic reporter available on demand anytime, anywhere from your Windows Phone,” Kevin Foreman, Inrix Vice President of Mobile Applications, said in a statement. "Nothing is more stressful than not knowing when you’ll arrive because you’re stuck in traffic. With our Windows Phone 7.5 release, we’re making it easier than ever for drivers to better plan their trips arriving on-time, stress free having known what to expect and places to avoid before they hit the road."

In July, Inrix closed on a $37 million venture capital round. And the company also announced it was buying ITIS Holdings, a UK-based traffic information company that is a major player in Europe and other foreign countries, for $60 million.

Inrix, which launched in 2004, has partnerships with auto makers Ford, Toyota and Audi, as well partnerships working with Microsoft and government transportation agencies such as the Washington Department of Transportation.

Inrix uses crowd-sourced data from more than 30 million connected vehicles and devices, as well as road sensors, accident and incident reports and hundreds of other public and private sources.