Portfolio/J.D. Harrison

Amazon CEO Jeff Bezos is happy how well the Kindle Fire is selling.

Amazon is selling a heck of a lot of Kindle devices. And Jeff Bezos is mighty happy about it.

Amazon rolled out some numbers to crow about Kindle sales during the holiday season, saying that it has sold more than 1 million Kindle e-readers and tablets per week in December.

“We are grateful to our customers worldwide for making this the best holiday ever for Kindle,” said Bezos, Amazon.com founder and CEO. “And in a huge milestone for independent publishing, we’d also like to congratulate Darcie Chan, the author of ‘The Mill River Recluse,’ and Chris Culver, the author of ‘The Abbey,’ for writing two of the best-selling Kindle books of the year.”

Analysts with J.P Morgan have said they expected Amazon to sell 4 million to 5 million Kindle Fire tablets alone during the holiday season, mainly because they are cheaper than Apple’s iPad.

Bezos is all giddy about a lot of numbers. In an announcement Thursday, Amazon also said that 2011 was a record-breaking holiday season for Amazon’s third-party sellers. Amazon said the number of sellers who exceeded $5,000 in sales during the holiday season increased 44 percent year-over-year.

Never in danger of being too precise when giving out details about sales, Amazon quantified its online sales success with an accounting that reminded me of Carl Sagan tallying the “billions and billions” of stars.

“For the year, businesses on Amazon sold hundreds of millions of units worth billions of dollars worldwide,” Amazon said.

Still, the bigger story for Amazon might be the reaction on Wall Street. The e-commerce giant’s stock slipped 3 percent Thursday morning after Goldman Sachs raised questions about Amazon’s online sales during the holiday season. Investment analysts are worried that when Amazon posts its earnings report in January for the quarter, the company will miss the mark Wall Street is expecting, according to Reuters.

Part of the rumbling involves the possibility that Amazon -- which has been spending heavily to fuel growth -- could see a loss for this quarter.

For the fourth quarter, Amazon has projected that its bottom line from operations could land anywhere between a loss of $200 million and a profit of $250 million.