Travelers using Expedia’s online travel services will be able to book flights on China Southern Airlines, marking a partnership between the world’s largest online travel site and Asia’s largest airline.

Expedia said it is the first time that the Guangzhou-based airline has struck a partnership with a foreign online travel site. China Southern’s fares and inventory will be a available on all full-service Expedia websites in North America, Europe and Asia.

China Southern flights also can be booked on Expedia’s corporate travel provider Egencia, on discount travel site Hotwire and on China’s second-largest online travel site eLong(TM).

“Our aim is to capture the growing demand for travel to and within China, and make travel into the country simpler and more accessible,” says Greg Schulze, senior vice president of global tour and transport for Expedia Worldwide. “That’s what makes this partnership with China Southern Airlines so exciting. We are increasing our relevance with Chinese consumers, and extending the reach of China Southern to a greater audience of travelers around the world.”